HEY TOSSER! MAKING NSW LEAST LITTERED STATE

By April 14, 2015 April 15th, 2015 Local, Media Releases

 

 

HEY TOSSER! MAKING NSW LEAST LITTERED STATE

 

 

Member for Coffs Harbour, Andrew Fraser, today welcomed the next phase of the NSW Government’s Hey Tosser! anti-littering campaign.

 

Mr Fraser said the campaign involves TV commercials, images and slogans focusing on the public shame of being caught littering.

“I am pleased the NSW Government has launched this campaign to help our local community crack down on litterbugs,” Mr Fraser said.

 

“This campaign sends a clear message that littering is unacceptable, having a negative impact on the community and the environment. Social research shows people are less likely to litter if they think someone is watching, and that’s what this campaign focuses on.

 

“Changing attitudes and behaviours towards littering will help us achieve our aim to be the least littered state per capita in Australia.

 

“In 2011 the estimated cost of litter prevention and litter clean-up services nationally was $300-$350 million a year,” Mr Fraser added.

 

“In NSW, cigarette butts are the most commonly littered item, making up 35 per cent of all litter. Across Australia 7.2 billion cigarette butts are estimated to be littered each year.

 

“The campaign will complement other NSW Government initiatives including our plan to introduce a container deposit scheme, fines for littering from motor vehicles based on public reports and grants to local councils and community groups to tackle litter from 2013 until 2017.”

 

To view more information visit www.epa.nsw.gov.au/heytosser To report littering from a vehicle visit www.epa.nsw.gov.au/reportlitter or download the Report to EPA mobile app.

 

 

 

 

14 April 2015

Ends

For media comment contact Andrew Fraser on 6652 6500.