More food and wine lovers across the globe are set to put us on their travel itinerary, with the NSW Government launching its first NSW Food & Wine Tourism Strategy & Action Plan 2018-2022.
Member for Coffs Harbour Andrew Fraser said it was fantastic to have a food and wine blueprint to help grow the sector across NSW, especially in areas such as ours.
“We’re excited by the release of this strategy and action plan which reinforces the Government’s commitment to working closely with industry and travel partners to make sure we continue to boost local economies, jobs and investment across our communities,” Mr Fraser said.
“Our magnificent wines, fresh local produce and signature festivals and events continue to draw visitors back year after year, but our operators need to continue to look at innovative ways to help further drive our food and wine sector.
“This four-year plan will help us do that.”
Minister for Tourism and Major Events Adam Marshall said the strategy and action plan would help grow the vibrant food and wine industry, which currently contributes around $9.2 billion annually to the NSW visitor economy, and offer visitors the best and most diverse food and wine tourism experiences.
“The Government will be rolling out 27 actions to support the sector through activities such as marketing, product development workshops and research to identify local opportunities, trends and gaps,” Mr Marshall said.
“Ongoing collaboration between Government and industry will play a key role in achieving the objectives, and I encourage the State’s food and wine operators to become familiar with this plan, so we can all work together to ensure travellers continue to develop a real hunger and thirst for NSW.”
The strategy and action plan includes five key strategic pillars – Product Development, Industry Development, Event Development, Marketing & Public Relations, and Research & Insights.
To view the NSW Food & Wine Tourism Strategy & Action Plan 2018-2022, go to www.destinationnsw.com.au/foodandwine