A selection of our top travel experiences will be showcased to a group of 15 Chinese travel trade partners from Beijing and Shanghai when they visit us in the coming week.
Member for Coffs Harbour Andrew Fraser said the Chinese trade familiarisation trip is part of the NSW Government’s partnership with Qantas.
“Hosted by our tourism and major events agency, Destination NSW, the group’s itinerary will highlight some of our region’s best travel experiences to entice more Chinese visitors to our beautiful part of the world,” Mr Fraser said.
“Attracting international travellers to our region brings significant economic benefits to our local tourism industry, putting more heads on hotel beds, diners in restaurants and shoppers in boutiques, all driving the local economy and creating jobs.
“The Coffs Coast looks forward to giving these trade partners, who sell our region to Chinese visitors each day, a taste of the amazing experiences our region has to offer.”
Minister for Tourism and Major Events Adam Marshall said the initiative was a fantastic opportunity to tap into the State’s number one inbound tourism market.
“Over the past five years, visitation from China to NSW has more than doubled while expenditure has increased by 153 per cent, making these travellers our most lucrative inbound tourism market, worth $3.4 billion to our State,” Mr Marshall said.
“Chinese visitors are voting with their passports, flying into NSW in record numbers and the NSW Government is committed to ensuring this growth continues.
“Through strategic partnerships we are creating more opportunities for Chinese visitors to head beyond the fringes of the city and into rural and regional NSW, which is great news for local businesses.”
The familiarisation visit runs from 15 – 19 November and will be held in Port Macquarie, Coffs Harbour, Grafton, Byron Bay and the Tweed.